Account-Specific

Retail chain: Sally Professional Stores
Marketer: Revlon
P-O-P company: P.O.P. Displays International, Woodside, N.Y.
Purpose of display: This gondola was designed to introduce Revlon's Pro-line of cosmetics to Sally Professional's beauty specialist clientele.

Retail chain: The Home Depot Inc.
Marketer: Motorola Inc.
P-O-P company: Visual Marketing Inc., Chicago
Purpose of display: These two displays were designed to provide a permanent home for two-way radios in Home Depot stores. A counter display was placed in the front of the store to direct consumers to the full display.

Product marketers are responding to demands for customized P-O-P by getting to know big-box retailers and learning to work within limits