Coca-Cola Contour Bottle Merchandiser Takes Cue from Packaging Keith Clark Creates Shelf Management System for OfficeMax Nintendo Characters Add Collectibility to Sports Helmets Keeping Control of Creative and Costs Many marketers like open-bid situations to ensure low cost and strong creative efforts, but they pay for it in the end Miller Shows Its Cool Small, Select Group Speeds the Process Using a handful of vendors to supply all work keeps competition alive, cuts work, if right group is found Pringles: Can't Stop Selling 'Em P-O-P Material Critical Paths How long it takes to make each component plays a key role in how fast the display can be in the store Design Firm or Manufacturer? P-O-P Purchasing: What Lies Ahead? Many see P-O-P purchasing methods changing, but not all agree on how the changes will occur First Previous 3012 3013 3014 3015 3016 Next Last
