Account-Specific

Client: Energizer Battery Co., St. Louis
Producer: Gage In-Store Marketing LLC, Minneapolis
Marketing Objective: To reinforce the battery manufacturers' brand image, create an environment for one-stop shopping and increase impulse battery purchases in Target stores.

Client: New Balance, Boston
Producer: Thomson-Leeds Company Inc., New York
Marketing Objective: This "U"-shaped display is shoppable from three sides, creating a dramatic brand presentation as consumers enter The Sports Authority. It merchandise 54 individual footwear styles.

Client: Intel Corp., Santa Clara, Calif.
Products Promoted: Intel Pentium III Processor
Objective: The permanent endcap is placed in high traffic areas of Circuit City's computer hardware section where Intel personal computers are showcased. The display is easy to install and may be easily updated.
Introduction: February 1999
Construction/Materials: Fabricated metal, powder coating, acrylic, styrene and screen printing
P-O-P Company: Frank Mayer & Associates Inc., Grafton, Wis.

Client: BIC Corp., Milford, Conn.
Producer: Triangle Display Group, Philadelphia
Marketing Objective: To ensure high product visibility, easy product access and overall attractiveness. The display was designed to accommodate shelf units on all four sides so consumers can quickly see the contents from any angle.

Rayovac gets charged at retail with permanent display centers and secondary placements