Account-Specific

Pete's Brewing Co. promotes new packaging design through P-O-P

Dexter shoe displays pop open in seconds

Retailers spearhead P-O-P programs to promote their own brand image or drive sales of private label products.

Products: Computer input devices
P-O-P company: Imageworks Display & Marketing Group, Winston-Salem, N.C.
Distribution: Office Depot stores nationwide
Introduction: November 2001
Duration: Permanent
Construction: Coated tagstock, removable adhesive, plastic
Display set-up: Store managers
A category management system installed in 770 Office Depot stores helps consumers compare features of computer mice, trackballs and keyboards.

Product: Grass seed
Number of signage systems: 700
P-O-P company: Showtime Enterprises, Paulsboro, N.J.
Distribution: Lowe's Home Improvement Warehouse stores nationwide
Introduction: February 2002
Duration: Permanent
Construction: Screenprinted on Coroplast
Display set-up: Retail staff
Pennington Seed's icon-based signage system indicates the water, traffic and sun tolerances featured by each seed type, and the good, better and best Pennington product for those specific conditions.