Account-Specific

Client: Valspar Corp., Wheeling, Ill.
Producer: Great Northern Corp. Display Group, Racine, Wis.
Comments: This pallet cross-merchandises products from three different manufacturers -- exterior paint, tape and accessories -- on a one-stop paint destination center for Wal-Mart stores.

Retailers spearhead P-O-P programs to promote their own brand image or drive sales of private label products.

Taking another look at category management can help retailers develop a more efficient shelf policy.