Jewel Unilever Co-FSI Winn-Dixie Pet Club Feature Rite Aid Brand Saver Event Feature, May 2003 Wal-Mart's X-Men 2 Event Handout Wal-Mart Springs into Events Brands provide special "retailtainment" activity Channel Report: Dollars Make Sense As the dollar store channel grows, so do the opportunities for brand marketers to work with retailers on effective merchandising programs--if they don't mind selling their product on the cheap. On-Premise Report: Let's Get This Party Started Traditional promotional tools combined with event marketing drive wine, spirits and beer sales on-premise Miller Lite Eagles Palm Uses Packaging, P-O-P to Differentiate PDAs Brown-Forman Ties Tequila and Vodka to Romance First Previous 2949 2950 2951 2952 2953 Next Last