Account-Specific

Shifting retail sends marketers scrambling. Customized P-O-P is called for, but low cost, speed still required.

Client: adidas America
P-O-P company: Medallion Associates Ltd., New York

Product: Lego Building Blocks
Number of displays: 700
P-O-P company: Jefferson Smurfit Corp., Chicago
Distribution: Wal-Mart stores
Introduction: August 1995
Duration: Temporary
Construction: Corrugated
A corrugated endcap display promotes the Freestyle Lego relaunch in Wal-Mart stores across the country.

Client: Coca-Cola USA
P-O-P company: C.D. Baird & Co., West Allis, Wis.

Client: PNY Electronics
P-O-P company: Resources In Display, Cranford, N.J.

Client: B. Dalton Bookseller
P-O-P company: Medallion Associates Ltd., New York

Client: New Balance Athletic Shoe Inc.
Producer: Thomson-Leeds Company Inc.
Category: Multiple Materials Endcap, Sidekick or Power Wing
Intended Length of Use: 3-5 years
Production Run: 150
Unit Cost Range: More than $250

Client: adidas
Producer: Medallion Associates
Category: Wood Fixture
Intended Length of Use: 2-3 years
Production Run: 200
Unit Cost Range: More than $250
COMMENTS: The goal was to design a display that would cross merchandise various soccer products such as balls, shin guards and footwear, yet be flexible enough for seasonal updates. A variety of materials were used in addition to the oak laminate structure, including powder-coated steel with a brushed-aluminum look.