Account-Specific

Client: Cost Cutters stores
Products Promoted: Hair salons in Wal-Mart
P-O-P Company: GML Inc., Vadnais Heights, Minn.
Distribution: Cost Cutters salons in Wal-Mart malls throughout the Southeast
Material: Screen printed on 3M Floor Graphic material
Introduction: April 1996

P-O-P company: RTC Industries, Team Sega division
Client: Sega of America
Product: Sega Genesis games
Released: March 1995
The Sega Best Buy Interactive Display is a two-sided unit with a place for hardware on each side. Control pads are also included on each side. Hooks are used to highlight the products (in this case, the Sega Genesis games.)

Client: Nestle USA Inc.
P-O-P company: RP Creative Sales Inc., Burbank, Calif.

Client: Keith Clark Co.
P-O-P company: Henschel-Steinau Inc., Englewood, N.J.

Client: Sega of America
P-O-P company: RTC Industries, Rolling Meadows, Ill.

In-store promotion for Gillette's Paper Mate pens is complicated by the need for bicoastal communication and a brief peak selling season.