Beer

Client: Barton Beers Ltd., Chicago
Production Date: September 30, 2004
Size of Run: 8,770
Duration: Temporary
Distribution: Liquor Stores
Dimensions (H x W x D): 3' x 2' x 3'
Weight: 2 lb.
Producer: Great Northern Display Group, Racine, WI

Client: Diageo Guinness USA, Stamford, CT
Duration: Temporary
Producer: Rapid Displays, Chicago and Union City, CA
Comments: This motorized display promotes the flavor of Guinness Draught in cans and bottles. Chip board, silver paper tubes and die-cut printed materials combined to make the keg look realistic. Because it's a pole display, retailers could expand their merchandising area from 40 inches by 40 inches to 8 feet by 4 feet. Diageo field personnel set up all of the displays in-store.

Client: Anheuser-Busch Companies, St. Louis
Production Date: August 2004
Size of Run: 600
Objective: Test market new aluminum bottles in 7-Eleven stores
Duration: Permanent
Producer: Baird Display, Milwaukee

Client: Barton Beers Ltd., Chicago
Production Date: April 19, 2004
Size of Run: 500
Duration: Semi-Permanent
Producer: Everbrite LLC, Greenfield, WI
Technical Point: Real bamboo is used in this wall torch, while a fan, white cloth and orange lighting produce the "flame." The Corona logo appears to float; it's screenprinted on an acrylic panel and mounted to the rim of the torch.

Retailer: Vons
Location: San Diego

Retailer: Ralphs
Location: San Diego

Retailer: Ralphs
Location: San Diego

Retailer: Meijer