Guinness St. Patrick's Day Rotating Keg Topper
Client: Diageo Guinness USA, Stamford, CT
Duration: Temporary
Producer: Rapid Displays, Chicago and Union City, CA
Comments: This motorized display promotes the flavor of Guinness Draught in cans and bottles. Chip board, silver paper tubes and die-cut printed materials combined to make the keg look realistic. Because it's a pole display, retailers could expand their merchandising area from 40 inches by 40 inches to 8 feet by 4 feet. Diageo field personnel set up all of the displays in-store.
