Beer

Retailer: Martin's (now Tops Markets)
Location: Batavia, NY

Retailer: Independent convenience store
Location: Lyndonville, NY

Retailer: Martin's
Location: Batavia, NY

Client: Coors Brewing Co., Golden, CO
Introduction: June 2005
Product(s) Promoted: Coors Light beer
Distribution: C-stores and independents
Intended Length of Use: 6 to 8 weeks
Size of Run: 387
Dimensions (H x D x W): 12" x .5" x 79"
Weight: 1.6 lbs.
Producer: The Integer Group, Lakewood, CO

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
Introduction: February 2006
Product(s) Promoted: Miller Lite and Genuine Draft Beers
Distribution: Nationwide
Intended Length of Use: 2 months
Size of Run: 15,000
Dimensions (H x D x W): 5'1" x 1'9" x 3"
Weight: 8 lbs.
Producer: Baird Display, Milwaukee, WI

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Heineken USA, White Plains, NY
Introduction: July 2005
Product(s) Promoted: Amstel Light
Distribution: Liquor stores, Eastern U.S.
Intended Length of Use: 3+ years
Size of Run: 500
Dimensions (H x D x W): 54.5" x 16" x 24.5"
Weight: 49 lbs.
Producer: Lingo Manufacturing, Florence, KY

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
Introduction: May 2006
Product(s) Promoted: Leinenkugel's beer
Distribution: Leinenkugel's region (upper Midwest)
Intended Length of Use: 3 years
Size of Run: 428 units
Dimensions (H x D x W): 29.12" x 3.5" x 40"
Weight: 20 lbs.
Producer: Novamedia/Madden Communications, Fort Worth, TX

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
Introduction: May 2006
Product(s) Promoted: Miller Genuine Draft Beer
Distribution: Supermarkets and liquor stores nationwide
Intended Length of Use: 3 to 5 months
Size of Run: 1,200
Dimensions (H x D x W): 5'1" x 1'5" x 1'11"
Weight: 20 lbs. (w/o product)
Producer: Great Northern Corp., Racine, WI

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?