Beer

Retailer: Independent convenience store
Location: Lyndonville, NY

Retailer: Martin's
Location: Batavia, NY

Retailer: Martin's (now Tops Markets)
Location: Batavia, NY

Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
Introduction: February 2006
Product(s) Promoted: Miller Lite beer
Distribution: On-premise accounts
Intended Length of Use: 3 to 5 years
Size of Run: 737
Dimensions (H x D x W): 12" x 3.25" x 26"
Weight: 7 lbs.
Producer: Saitech International Inc., Toronto, ON

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
Introduction: May 2006
Product(s) Promoted: Miller Genuine Draft
Distribution: Liquor stores
Intended Length of Use: 4 to 6 weeks
Size of Run: 1,119
Dimensions (H x D x W): 48" x 25" x 25"
Weight: 8 lbs.
Producer: Wetzel Brothers, Cudahy, WI

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Barton Beers Ltd., Chicago, IL
Introduction: January 2006
Product(s) Promoted: Corona Light Beer Brand
Distribution: All Western and Midwestern U.S. On-Premise Accounts
Intended Length of Use: 3 years
Size of Run: 400
Dimensions (H x D x W): 26" x 5.5" x 24"
Weight: 13 lbs.
Producer: Neon Tech Inc., Franklin, WI

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
Introduction: February 2006
Product(s) Promoted: Miller Genuine Draft and Lite Beers, 12-Pack Bottle Packaging
Distribution: Nationwide
Intended Length of Use: 2 months
Size of Run: 6,000 Dimensions (H x D x W): 29" x 9.875" x 7.25"
Weight: 1.5 lbs.
Producer: Baird Display, Milwaukee, WI

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Coors Brewing Co., Golden, CO
Introduction: June 2005
Product(s) Promoted: Coors Light
Distribution: C-stores and independents
Intended Length of Use: 6 to 12 weeks
Size of Run: 160
Dimensions (H x D x W): 37" x 3/8" x 24"
Weight: 4 lbs.
Producer: The Integer Group, Lakewood, CO

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?