Beer

Retailer: Martin's
Location: Batavia, NY

Retailer: Martin's (now Tops Markets)
Location: Batavia, NY

Retailer: Independent convenience store
Location: Lyndonville, NY

Client: The Jay Group/Ryan Partnership/HUSA, Ronks, PA
Introduction: March 2006
Product(s) Promoted: Heineken Light Premium Beer
Distribution: Off-premise accounts and liquor stores throughout the United States
Intended Length of Use: 6 to 12 months
Size of Run: 7,500
Dimensions (H x D x W): 14" x 2" x 7"
Weight: 2 lbs.
Producer: Everbrite LLC, Greenfield, WI

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Madden Communications/Miller Brewing Co. & Upshot, Chicago, IL
Introduction: May 2006
Product(s) Promoted: Miller Lite Beer
Distribution: On-premise accounts nationwide
Intended Length of Use: 3 to 5 years
Size of Run: 350
Dimensions (H x D x W): 35" x 6" x 42"
Weight: 41 lbs.
Producer: Everbrite LLC, Greenfield, WI

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Coors Brewing Co., Golden, CO
Introduction: May 2006
Product(s) Promoted: Coors Light
Distribution: Supermarkets
Intended Length of Use: Temporary
Size of Run: 2,858
Dimensions (H x D x W): 5' x 4' x 3'
Weight: 20 lbs.
Producer: The Integer Group, Lakewood, CO

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: The Integer Group, Lakewood, CO
Introduction: May 2006
Product(s) Promoted: Coors Light
Distribution: East Jersey Shore regional rollout to on-premise accounts
Intended Length of Use: 3 years+
Size of Run: 168 Displays
Dimensions (H x D x W): 2' x 11" x 4'
Weight: 15 Ibs.
Producer: MoldRite Products Inc., Waukesha, WI

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?