Beer

Client: Anheuser-Busch, St. Louis, MO
Introduction: February 2005
Product(s) Promoted: B^e, aluminum bottle 4-packs, and other Budweiser products
Distribution: Supermarkets
Intended Length of Use: 2 years
Size of Run: 100
Dimensions (H x D x W): 60" x 18" x 24"
Weight: 60 lbs.
Producer: SMP Display & Design Group, Chattanooga, TN

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
Introduction: February 2006
Product(s) Promoted: Miller Lite beer
Distribution: On-premise accounts
Intended Length of Use: 3 to 5 years
Size of Run: 737
Dimensions (H x D x W): 12" x 3.25" x 26"
Weight: 7 lbs.
Producer: Saitech International Inc., Toronto, ON

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
Introduction: May 2006
Product(s) Promoted: Miller Genuine Draft
Distribution: Liquor stores
Intended Length of Use: 4 to 6 weeks
Size of Run: 1,119
Dimensions (H x D x W): 48" x 25" x 25"
Weight: 8 lbs.
Producer: Wetzel Brothers, Cudahy, WI

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Beer marketers add a touch of class to reverse flat sales and keep pace with competition from wine and spirits manufacturers.