Beer

Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
Introduction: May 2006
Product(s) Promoted: Leinenkugel's beer
Distribution: Leinenkugel's region (upper Midwest)
Intended Length of Use: 3 years
Size of Run: 428 units
Dimensions (H x D x W): 29.12" x 3.5" x 40"
Weight: 20 lbs.
Producer: Novamedia/Madden Communications, Fort Worth, TX

---

Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
Introduction: May 2006
Product(s) Promoted: Miller Genuine Draft Beer
Distribution: Supermarkets and liquor stores nationwide
Intended Length of Use: 3 to 5 months
Size of Run: 1,200
Dimensions (H x D x W): 5'1" x 1'5" x 1'11"
Weight: 20 lbs. (w/o product)
Producer: Great Northern Corp., Racine, WI

---

Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
Introduction: February 2006
Product(s) Promoted: Miller Lite Beer
Distribution: Taverns, bars, restaurants
Intended Length of Use: 3 to 5 years
Size of Run: 1,741
Dimensions (H x D x W): 16" x 2" x 20"
Producer: Array, Toronto, ON

---

Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Anheuser-Busch, St. Louis, MO
Introduction: February 2005
Product(s) Promoted: B^e, aluminum bottle 4-packs, and other Budweiser products
Distribution: Supermarkets
Intended Length of Use: 2 years
Size of Run: 100
Dimensions (H x D x W): 60" x 18" x 24"
Weight: 60 lbs.
Producer: SMP Display & Design Group, Chattanooga, TN

---

Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Beer marketers add a touch of class to reverse flat sales and keep pace with competition from wine and spirits manufacturers.