Beer

Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
Introduction: September 2005
Product(s) Promoted: Miller Lite and Genuine Draft Beers
Distribution: Nationwide
Intended Length of Use: 2 months
Size of Run: 2,315
Dimensions (H x D x W): 2' x 2' x 2'
Weight: 2 lbs.
Producer: Baird Display, Milwaukee, WI

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
Introduction: September 2005
Product(s) Promoted: Miller High Life Beer
Distribution: Taverns, bars, restaurants in beach locations, United States
Intended Length of Use: 3 to 5 years
Size of Run: 766
Dimensions (H x D x W): 13.5" x 3.5" x 15"
Producer: Array, Toronto, ON

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
Introduction: January 2006
Product(s) Promoted: Miller Lite Beer and their Racing Team
Distribution: Nationwide
Intended Length of Use: 3 months
Size of Run: 592
Dimensions (H x D x W): 3'1" x 1'3" x 3'10"
Weight: 4 lbs.
Producer: Baird Display, Milwaukee, WI

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Madden Communications/Miller Brewing Co. & McDill, Chicago, IL
Introduction: April 2006
Product(s) Promoted: Miller Lite Beer
Distribution: Off-premise locations, primarily convenience stores
Intended Length of Use: 3-5 years
Size of Run: 642
Dimensions (H x D x W): 23" x 23" x 5.5"
Weight: 7 lbs.
Producer: Everbrite LLC, Greenfield, WI

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Barton Beers, Chicago, IL
Introduction: May 2006
Product(s) Promoted: Draft beer
Distribution: Nationwide
Intended Length of Use: 2 to 4 months
Size of Run: 1,500
Dimensions (H x D x W): 6'3" x 1'2" x 1'9"
Weight: 5 lbs.
Producer: Great Northern Corp., Racine, WI

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Beer marketers add a touch of class to reverse flat sales and keep pace with competition from wine and spirits manufacturers.