Beer

R. Impact of Shopper Privacy Concerns
K. Private Label Impact on Marketing Efforts
G. Sources of In-Store Research
Q. Frequency of Sustainability Practices
U. Key Shopping Demographics
E. Types of Research Used in Shopper Marketing
Miller to Debut Aluminum Pint Bottles

Currently testing in c-stores, set to roll out nationally in April 2009
Miller Lite Aluminum Pint
Coors Light Color-Changing Glorifier

Client: Integer Group for Moslon Coors Brewing, Golden, CO
Product(s) Promoted: Coors Light Beer
Distribution: On-Premise Bars/Restaurants/Night clubs
Production Run Quantity: 800
Introduction: 3/30/08
Intended Duration: 2 years
Dimensions (H x W x D): 11" x 5" x 5"
Weight: 1 lb.
Budget Category (U.S.): $26 - $50 (display only)
Producer: Everbrite LLC, Greenfield, WI
Design of the Times 2008 Contest Declaration
Miller Chill Twisted Display

Client: Madden Communications on behalf of Miller Brewing Co., Wood Dale, IL
Product(s) Promoted: Miller Chill
Number of Stores: 1,000
Production Run Quantity: 1,000
Introduction: 2/25/08
Intended Duration: 12 months
Dimensions (H x W x D): 67" x 29" x 29"
Weight: 68 lbs.
Budget Category (U.S.): $151-$200 (display only)
Producer: United Displaycraft, Des Plaines, IL
Design of the Times 2008 Contest Declaration