Beer

Client: Madden Communications, Wood Dale, IL, for Miller Brewing Co.
Product(s) Promoted: Miller Lite beer
Distribution: Convenience and Liquor Stores
Number of Stores: 444
Production Run Quantity: 444
Introduction: 4/1/08
Intended Duration: 3-5 Years
Dimensions (H x W x D): 14" x 9" x 4"
Weight: 15 lbs.
Budget Category (U.S.): $101-$150 (display only)
Producer: Everbrite LLC, Greenfield, WI

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Design of the Times 2008 Contest Declaration

Client: Madden Communications on behalf of Miller Brewing Co., Wood Dale, IL
Product(s) Promoted: Miller Lite Beer
Distribution: Nationwide
Production Run Quantity: 750
Introduction: 5/1/08
Intended Duration: 3 years
Dimensions (H x W x D): 29" x 22" x 3"
Weight: 10 lbs.
Budget Category (U.S.): $151 - $200 (includes product)
Producer: Novamedia Group, Fort Worth, TX

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Design of the Times 2008 Contest Declaration

Client: MillerCoors LLC, Golden, CO
Product(s) Promoted: Keysone brands (Light, Premium, Ice)
Distribution: Convenience, Grocery, Mass, Liquor Stores
Number of Stores: 3,728
Production Run Quantity: 3,728
Introduction: 3/1/08
Intended Duration: 12 Months
Dimensions (H x W x D): 36" x 29" x 13"
Weight: 5 lbs.
Budget Category (U.S.): $51 - $100 (display only)
Producer: The Integer Group, Lakewood, CO

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Design of the Times 2008 Contest Declaration

Client: Madden Communications on behalf of Miller Brewing Co., Wooddale, IL
Product(s) Promoted: Icehouse Beer
Distribution: Nationwide
Production Run Quantity: 382
Introduction: 1/1/08
Intended Duration: 3-5 years
Dimensions (H x W x D): 24" x 17" x 2"
Weight: 10 lbs.
Budget Category (U.S.): $51 - $100 (display only)
Producer: Head West Inc., Compton, CA

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Design of the Times 2008 Contest Declaration

Client: Madden Communications on behalf of Miller Brewing Co., Chicago, IL
Product(s) Promoted: Milwaukee's Best Light Beer
Distribution: Bars and restaurants
Number of Stores: 373
Production Run Quantity: 373
Introduction: 3/15/08
Intended Duration: 5 years
Dimensions (H x W x D): 27" x 25" x 7"
Weight: 17 lbs.
Budget Category (U.S.): $101 - $150 (display only)
Producer: Enhance America Inc., Lake in the Hills, IL

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Design of the Times 2008 Contest Declaration

Client: Madden Communications on behalf of Miller Brewing Co., Wood Dale, IL
Product(s) Promoted: Miller Lite Beer
Distribution: East Cost
Production Run Quantity: 354
Introduction: 1/1/08
Intended Duration: 3 years
Dimensions (H x W x D): 48" x 18" x 3"
Weight: 25 lbs.
Budget Category (U.S.): $51 - $100 (display only)
Producer: Head West Inc., Compton, CA

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Design of the Times 2008 Contest Declaration

Client: Madden Communications/ Miller Brewing Co., Wood Dale, IL
Product(s) Promoted: Miller Lite and Major League Baseball partners
Distribution: Grocery Stores
Number of Stores: 655
Production Run Quantity: 655
Introduction: 2/5/08
Intended Duration: 3 months
Dimensions (H x W x D): 78" x 36" x 15"
Weight: 8 lbs.
Budget Category (U.S.): $26-$50 (display only)
Producer: Baird Display, Waukesha, WI

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Design of the Times 2008 Contest Declaration

Client: The Integer Group, Lakewood, CO
Product(s) Promoted: Killian's Irish Red
Distribution: National on-premise accounts such as pubs, restaurants, bars, etc.
Number of Stores: 1,253
Production Run Quantity: 1,253
Introduction: 2/12/08
Intended Duration: Three years and longer
Dimensions (H x W x D): 24" x 19" x 5"
Weight: 10 lbs.
Budget Category (U.S.): $101 - $150 (display only)

Client: Lone Star Beer, Fort Worth, TX
Product(s) Promoted: Lone Star Beer (12 & 24 packs)
Number of Stores: 250
Production Run Quantity: 250
Introduction: 5/15/08
Intended Duration: 3 months
Dimensions (H x W x D): 48" x 10" x 22"
Weight: 5 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: Design Display Group Inc., Carlstadt, NJ

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Design of the Times 2008 Contest Declaration

Client: Anheuser-Busch Co., St. Louis, MO
Product(s) Promoted: Grolsch Beer
Distribution: Nationwide
Production Run Quantity: 668
Introduction: 2/1/07
Intended Duration: 3 years
Dimensions (H x W x D): 21" x 22" x 3"
Weight: 6 lbs.
Budget Category (U.S.): $101-$150 (includes product)
Producer: Novamedia Group, Fort Worth, TX

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Design of the Times 2008 Contest Declaration