Beer

Client: The Integer Group, Denver, CO
Product(s) Promoted: Coors Light Wide Mouth Can
Distribution: Liquor stores
Number of Stores: 831
Production Run Quantity: 831
Introduction: 6/6/08
Intended Duration: 3 Months
Dimensions (H x W x D): 75" x 21" x 12"
Weight: 5 lbs.
Budget Category (U.S.): $51 - $100 (display only)
Producer: Westcott Displays Inc., Detroit, MI

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Design of the Times 2008 Contest Declaration

Client: Madden Communications on behalf of Miller Brewing Co., Wood Dale, IL
Product(s) Promoted: Miller Geniune Draft Beer
Distribution: Nationwide
Production Run Quantity: 645
Introduction: 2/1/08
Intended Duration: 3 years
Dimensions (H x W x D): 16" x 40" x 3"
Weight: 8 lbs.
Budget Category (U.S.): $151 - $200 (includes product)
Producer: Novamedia Group, Fort Worth, TX

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Design of the Times 2008 Contest Declaration

Client: Crown Imports LLC, Chicago, IL
Product(s) Promoted: Pacifico Beer
Distribution: Mainly in west coast on-premise and off-premise retail locations
Number of Stores: 506
Production Run Quantity: 506
Introduction: 1/20/08
Intended Duration: 4-5 Years
Dimensions (H x W x D): 25" x 32" x 6"
Weight: 9 lbs.
Budget Category (U.S.): $201 - $250 (display only)
Producer: Everbrite LLC, Greenfield, WI

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Design of the Times 2008 Contest Declaration

Client: Integer Group for Moslon Coors Brewing, Golden, CO
Product(s) Promoted: Coors Light Beer
Distribution: On-Premise Bars/Restaurants/Night clubs
Production Run Quantity: 800
Introduction: 3/30/08
Intended Duration: 2 years
Dimensions (H x W x D): 11" x 5" x 5"
Weight: 1 lb.
Budget Category (U.S.): $26 - $50 (display only)
Producer: Everbrite LLC, Greenfield, WI

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Design of the Times 2008 Contest Declaration

Client: Madden Communications on behalf of Miller Brewing Co., Wood Dale, IL
Product(s) Promoted: Miller Chill
Number of Stores: 1,000
Production Run Quantity: 1,000
Introduction: 2/25/08
Intended Duration: 12 months
Dimensions (H x W x D): 67" x 29" x 29"
Weight: 68 lbs.
Budget Category (U.S.): $151-$200 (display only)
Producer: United Displaycraft, Des Plaines, IL

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Design of the Times 2008 Contest Declaration

Client: Madden Communications, Wood Dale, IL, for Miller Brewing Co.
Product(s) Promoted: Miller Lite beer
Distribution: Convenience and Liquor Stores
Number of Stores: 444
Production Run Quantity: 444
Introduction: 4/1/08
Intended Duration: 3-5 Years
Dimensions (H x W x D): 14" x 9" x 4"
Weight: 15 lbs.
Budget Category (U.S.): $101-$150 (display only)
Producer: Everbrite LLC, Greenfield, WI

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Design of the Times 2008 Contest Declaration

Client: Madden Communications on behalf of Miller Brewing Co., Wood Dale, IL
Product(s) Promoted: Miller Lite Beer
Distribution: Nationwide
Production Run Quantity: 750
Introduction: 5/1/08
Intended Duration: 3 years
Dimensions (H x W x D): 29" x 22" x 3"
Weight: 10 lbs.
Budget Category (U.S.): $151 - $200 (includes product)
Producer: Novamedia Group, Fort Worth, TX

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Design of the Times 2008 Contest Declaration

Client: MillerCoors LLC, Golden, CO
Product(s) Promoted: Keysone brands (Light, Premium, Ice)
Distribution: Convenience, Grocery, Mass, Liquor Stores
Number of Stores: 3,728
Production Run Quantity: 3,728
Introduction: 3/1/08
Intended Duration: 12 Months
Dimensions (H x W x D): 36" x 29" x 13"
Weight: 5 lbs.
Budget Category (U.S.): $51 - $100 (display only)
Producer: The Integer Group, Lakewood, CO

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Design of the Times 2008 Contest Declaration

Client: Madden Communications on behalf of Miller Brewing Co., Wooddale, IL
Product(s) Promoted: Icehouse Beer
Distribution: Nationwide
Production Run Quantity: 382
Introduction: 1/1/08
Intended Duration: 3-5 years
Dimensions (H x W x D): 24" x 17" x 2"
Weight: 10 lbs.
Budget Category (U.S.): $51 - $100 (display only)
Producer: Head West Inc., Compton, CA

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Design of the Times 2008 Contest Declaration

Client: Madden Communications on behalf of Miller Brewing Co., Chicago, IL
Product(s) Promoted: Milwaukee's Best Light Beer
Distribution: Bars and restaurants
Number of Stores: 373
Production Run Quantity: 373
Introduction: 3/15/08
Intended Duration: 5 years
Dimensions (H x W x D): 27" x 25" x 7"
Weight: 17 lbs.
Budget Category (U.S.): $101 - $150 (display only)
Producer: Enhance America Inc., Lake in the Hills, IL

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Design of the Times 2008 Contest Declaration