Beer

Retailer: Jewel-Osco
Location: Chicago

Retailer: A&P
Location: New York

Retailer: A&P
Location: New York

Retailer: Kroger
Location: Houston

Client: Anheuser-Busch
Category: Beverages - Beer
Intended Length of Use: 1 months
Producer: Rapid Displays
Unit Cost: Under $25
Production Date: 4/7/2008
Production Run Quantity: 2,000
Objectives: To encourage shoppers to purchase Bud Light during the critical summer selling season by creating a summer theme of an outdoor party. This display succeeded in reminding shoppers that Bud Light and parties go hand in hand and retailers saw sales increases of 9% and greater by using the display.

Client: Heineken USA
Producer: Multi Dimensional Resources (MDR)
Size of Run: 400
Introduction: April 2008
Unit Cost: Under $200

Client Company: Molson Canada
Category: Experiential
Country of Production: Canada
Country of Placement: Canada
Producer: Artisan Complete
Unit Cost: Over $1,000
Initial Run Date: 5/1/2008
Number of Sites: 35
Number of Screens per Site: 20
Number of Distinct Channels of Content Per Site: 1
Day-Parted? No

Retailer: Kroger
Location: Alpharetta, GA