Beer

Client: Integer on behalf of MillerCoors, Golden, CO
Product(s) Promoted: Coors Light
Distribution: Nationwide
Number of Stores: Unknown
Production Run Quantity: 13,740
Introduction: 2/6/09
Intended Duration: 6 weeks
Dimensions (H x W x D): 7" x 5" x 5"
Weight: 1 lb.
Budget Category (U.S.): Less than $5 (display only)
Producer: Promo Print Solutions Inc., Oshkosh, WI

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Design of the Times 2009 Contest Declaration

Client: Alcone Marketing/The Jay Group/Heineken USA, White Plains, NY
Product(s) Promoted: Tecate/Tecate Light
Distribution: On- and off-premise in Texas
Number of Stores: Unknown
Production Run Quantity: 517
Introduction: 8/1/08
Intended Duration: Permanent
Dimensions (H x W x D): 17" x 25" x 4"
Weight: 7 lbs.
Budget Category (U.S.): $101 - $150 (display only)
Producer: Everbrite, Greenfield, WI

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Design of the Times 2009 Contest Declaration

Client: Crown Imports LLC, Chicago, IL
Product(s) Promoted: Modelo Especial beer brand
Distribution: On-premise nationwide
Number of Stores: 525
Production Run Quantity: 575
Introduction: 1/20/08
Intended Duration: Three years required, designed for five years.
Dimensions (H x W x D): 24" x 20" x 5"
Weight: 5 lbs.
Budget Category (U.S.): $101 - $150 (display only)
Producer: Alluma Tech Inc., Franklin, WI

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Design of the Times 2009 Contest Declaration

Client: MillerCoors, Chicago, IL
Product(s) Promoted: Coors Banquet and Coors Light Beer
Distribution: Liquor stores in the Rocky Mountain region
Number of Stores: 30
Production Run Quantity: 30
Introduction: 1/1/09
Intended Duration: Ongoing
Dimensions (H x W x D): 7" x 54" x 9"
Weight: 250 lbs.
Budget Category (U.S.): $701 - $750 (display only)
Producer: The Integer Group, Lakewood, CO

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Design of the Times 2009 Contest Declaration

Client: MillerCoors, Chicago, IL
Product(s) Promoted: Coors Light
Distribution: Liquor Stores Nationwide
Number of Stores: Not available
Production Run Quantity: 1,018
Introduction: 2/1/09
Intended Duration: 4 weeks
Dimensions (H x W x D): 53" x 33" x 21"
Weight: 75 lbs.
Budget Category (U.S.): $201 - $250 (display only)
Producer: The Integer Group, Lakewood, CO

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Design of the Times 2009 Contest Declaration

Client: Crown Imports LLC, Chicago, IL
Product(s) Promoted: Corona Beer
Distribution: On-Premise, Off-Premise
Number of Stores: 100
Production Run Quantity: 100
Introduction: 3/1/09
Intended Duration: 3-5 Years
Dimensions (H x W x D): 34" x 10" x 5"
Weight: 8 lbs.
Budget Category (U.S.): $201 - $250 (display only)
Producer: Everbrite, Greenfield, WI

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Design of the Times 2009 Contest Declaration

Client: D.G. Yuengling & Son Inc. Pottsville, PA
Product(s) Promoted: Yuengling beer brands
Distribution: On-premise nationwide
Number of Stores: 140
Production Run Quantity: 150
Introduction: 10/7/08
Intended Duration: Three years required, but designed for five.
Dimensions (H x W x D): 21" x 72" x 3"
Weight: 15 lbs.
Budget Category (U.S.): $301 - $350 (display only)
Producer: Alluma Tech Inc., Franklin, WI

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Design of the Times 2009 Contest Declaration

Client: Bavaria S.A., Bogota
Product(s) Promoted: Beer
Distribution: Liquor Stores
Number of Stores: 75,000
Production Run Quantity: 75,000
Introduction: 2/15/09
Intended Duration: Termporary
Dimensions (H x W x D): 76" x 17" x 43"
Weight: 1 lb.
Budget Category (U.S.): Less than $5 (display only)
Producer: Solutions Group S.A., Bogota

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Design of the Times 2009 Contest Declaration

Client: Madden Communications on behalf of MillerCoors, Wood Dale, IL
Product(s) Promoted: Miller Lite and the existing Cowboys Stadium
Distribution: Supermarkets
Number of Stores: 501
Production Run Quantity: 501
Introduction: 6/30/08
Intended Duration: 3 months
Dimensions (H x W x D): 36" x 48" x 36"
Weight: 5 lbs.
Budget Category (U.S.): $16 - $25 (display only)
Producer: Baird Display, Waukesha, WI

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Design of the Times 2009 Contest Declaration

Bavaria S.A., a Bogotá, Colombia-based subsidiary of SABMiller, promoted its Club Colombia brand with this 3-D aisle violator that features a full-sized replica of a bottle of beer. As an already established brand, the goal of this display was to attract new consumers and increase sales in mass merchants. The material is durable enough to be placed indoors or out and is difficult to damage or break. The bottle on the display spins, and the copy roughly translates to "How can you resist the refined flavor."