Beer

Retailer: Fry's
Location: Phoenix

Client: Crown Imports LLC, Chicago, IL
Product(s) Promoted: Modelo Especial draft beer brand
Distribution: On-premise nationwide
Number of Stores: 360
Production Run Quantity: 360
Introduction: 1/20/09
Intended Duration: Three years required but designed for five years.
Dimensions (H x W x D): 24" x 12" x 4"
Weight: 7 lbs.
Budget Category (U.S.): $101 - $150 (display only)

Client: Anheuser-Busch Inc., St. Louis, MO
Product(s) Promoted: Budweiser, Bud Light and Bud Select
Distribution: Supermarkets and liquor stores nationwide
Number of Stores: 3,400
Production Run Quantity: 3,400
Introduction: 5/1/09
Intended Duration: 6-8 weeks
Dimensions (H x W x D): 38" x 24" x 8"
Weight: 15 lbs.
Budget Category (U.S.): $51 - $100 (display only)
Producer: Meyers, Minneapolis, MN

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Design of the Times 2009 Contest Declaration

Client: MillerCoors, Milwaukee, WI
Product(s) Promoted: Miler Lite 24-ounce cans
Distribution: Convenience Stores
Number of Stores: 1,000
Production Run Quantity: 1,000
Introduction: 2/16/08
Intended Duration: 1 month
Dimensions (H x W x D): 54" x 36" x 17"
Weight: 29 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: International Paper, Aurora, IL

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Design of the Times 2009 Contest Declaration

Client: Anheuser-Busch Inc., St. Louis, MO
Product(s) Promoted: Budweiser, Bud Light and Bud Select
Distribution: Supermarkets and liquor stores nationwide
Number of Stores: 438
Production Run Quantity: 438
Introduction: 3/1/09
Intended Duration: 6-8 weeks
Dimensions (H x W x D): 36" x 53" x 1"
Weight: 10 lbs.
Budget Category (U.S.): $51 - $100 (display only)
Producer: Meyers, Minneapolis, MN

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Design of the Times 2009 Contest Declaration

Client: Anheuser-Busch Inc., St. Louis, MO
Product(s) Promoted: Michelob Amber Bock, Pale Ale, Dunkel Weisse, Porter, Honey Lager and Original Lager, plus Shock Top Belgian White and Hop Hound Amber
Distribution: Supermarkets and liquor stores nationwide
Number of Stores: 3,199
Production Run Quantity: 3,199
Introduction: 3/1/09
Intended Duration: 6-8 weeks
Dimensions (H x W x D): 76" x 17" x 15"
Weight: 15 lbs.
Budget Category (U.S.): $26 - $50 (display only)