Beer

Retailer: Fry's
Location: Phoenix

Client: Bavaria S.A., Bogota
Product(s) Promoted: Beer
Distribution: Liquor Stores
Number of Stores: 75,000
Production Run Quantity: 75,000
Introduction: 2/15/09
Intended Duration: Termporary
Dimensions (H x W x D): 76" x 17" x 43"
Weight: 1 lb.
Budget Category (U.S.): Less than $5 (display only)
Producer: Solutions Group S.A., Bogota

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Design of the Times 2009 Contest Declaration

Client: Madden Communications on behalf of MillerCoors, Wood Dale, IL
Product(s) Promoted: Miller Lite and the existing Cowboys Stadium
Distribution: Supermarkets
Number of Stores: 501
Production Run Quantity: 501
Introduction: 6/30/08
Intended Duration: 3 months
Dimensions (H x W x D): 36" x 48" x 36"
Weight: 5 lbs.
Budget Category (U.S.): $16 - $25 (display only)
Producer: Baird Display, Waukesha, WI

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Design of the Times 2009 Contest Declaration

Client: Crown Imports LLC, Chicago, IL
Product(s) Promoted: Modelo Especial draft beer brand
Distribution: On-premise nationwide
Number of Stores: 360
Production Run Quantity: 360
Introduction: 1/20/09
Intended Duration: Three years required but designed for five years.
Dimensions (H x W x D): 24" x 12" x 4"
Weight: 7 lbs.
Budget Category (U.S.): $101 - $150 (display only)

Client: Anheuser-Busch Inc., St. Louis, MO
Product(s) Promoted: Budweiser, Bud Light and Bud Select
Distribution: Supermarkets and liquor stores nationwide
Number of Stores: 3,400
Production Run Quantity: 3,400
Introduction: 5/1/09
Intended Duration: 6-8 weeks
Dimensions (H x W x D): 38" x 24" x 8"
Weight: 15 lbs.
Budget Category (U.S.): $51 - $100 (display only)
Producer: Meyers, Minneapolis, MN

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Design of the Times 2009 Contest Declaration