Primary Reason for Selecting Shopping Destination, by Category
* A Consistently low price is particularly important to consumers when they are choosing a shopping destination for household products, health & beauty products, and non-alcoholic beverages.
* Deals/Promotions are important to consumers when they are choosing a destination in electronics and media & entertainment.
* A Convenient location (as well as Habit) strongly influences the ultimate shopping destination for tobacco, alcohol, and healthcare.
Sample size n = 2,010.
