New Belgium Fat Tire Beer Display
"In the interest of full disclosure, let me state that I'm a beer drinker and a fan of New Belgium Brewing's Fat Tire brand. One of the mega liquor outlets in my area was featuring an assortment of New Belgium products under an actual red bicycle like the one on the Fat Tire label. There were also several two-sided circular case cards that stood out in a world of square cases and a nice-looking cloth banner with wooden edge supports (see inset). The store staff took full advantage of all the superior display materials they were given to create a mini-New Belgium section."
