ARTICLES BY THIS AUTHOR

• 8/31/2010

  Macys.com Gets a New Merchandising Chief

• 8/31/2010

  Inside Kettle's Crunch Zone

  Kettle Chip's summer promotion ties in-store merchandising with online engagement of the brand's loyal fans
• 8/31/2010

  Rite Aid Reports Q2 2011 Results

• 8/31/2010

  Winn-Dixie Joins Kraft for 'School Night Ideas'

• 8/31/2010

  Dollar General Spotlights Back to School Products

• 8/31/2010

  Search and Email Dominate Retailers' Digital Efforts

  Mobile still seen as experimental
• 8/31/2010

  3-D Virtual Testing Evolves

• 8/31/2010

  Walmart Offers Eco-Conscious Cleaning Supplies

• 8/31/2010

  Brands Unite Under Campbell Soup Education Platform

• 8/31/2010

  Best-in-Class Digital Shopper Marketing Campaigns

  A look at recent programs that integrate multiple digital touchpoints with retail