ARTICLES BY THIS AUTHOR
- 12/23/2010
Clorox: Boxing Above Their Weight
Clorox uses smart shopper marketing to compete with the CPG heavyweights - 12/23/2010
H-E-B Takes Holidays Home
- 12/23/2010
Kantar: Digital Coupon Events Up 60% in 2010
- 12/23/2010
Unilever on a Mission to Cure Dry Skin
Rescue tour, sampling events promote updated Vaseline skincare products - 12/23/2010
Cosmetics Come Out to Play
Faced with blurred channels, younger shoppers and pricing pressures, brands mix technology and marketing tactics to spur growth - 12/23/2010
Logitech 'Speaks' to the Shopper
- 12/23/2010
Foursquare Ties App to Safeway Program
- 12/23/2010
Economy of Scale