ARTICLES BY THIS AUTHOR

• 1/25/2011

  Upward Mobility: Developing an Effective Mobile Shopper Marketing Strategy

• 1/24/2011

  Uncertainty About GS1 Readiness

• 1/24/2011

  Category Management Rides Along with Shopper Marketing

  Sara Lee's shopper marketing model incorporates an old-school practice
• 1/24/2011

  Hall of Fame Profile: Mark Scott

• 1/24/2011

  Dreaming of a Digital Shopper Marketing Christmas

• 1/24/2011

  Best Buy Wraps Up the Holidays

• 1/24/2011

  Social Marketing

  Digital shopper marketing, or the 'Zero Moment of Truth' in Google's parlance, carries the social experience beyond brick-and-mortar stores into the virtual world.
• 1/24/2011

  An Update on Mobile Retail Marketing

• 1/24/2011

  Supervalu, Pepsi, Google to Keynote at Summit

• 1/24/2011

  RadioShack CEO to Retire