ARTICLES BY THIS AUTHOR
- 9/30/2011
The Global Challenge
Marketers charged with identifying global opportunities and localizing them - 9/30/2011
Game Change
- 9/30/2011
Go Ahead, 'Fence' Me In
Consumers react positively to AT&T's geo-fencing pilot, but marketers in general are slow to embrace this newer technology - 9/30/2011
Goodyear Promotes Tires with Tie-in to 'Cars 2'
Activity on revamped website pointed shoppers to retail outlets - 9/30/2011
Chivas Regal Invites Men to Join the 'Brotherhood'
Campaign uses SnapTags to drive membership, contest entries - 9/30/2011
ConAgra Rolls Out Spicy Snacks
Act II reaches Latinos through sampling; Slim Jim 'Dares' consumers - 9/30/2011
Kroger Gets Plenty of Help in 'Giving Hope'
PepsiCo, NFL are key players in breast cancer awareness campaign