ARTICLES BY THIS AUTHOR
- 9/30/2011
Q&A: CVS/pharmacy's Helena Foulkes
- 9/30/2011
The Global Challenge
Marketers charged with identifying global opportunities and localizing them - 9/30/2011
Game Change
- 9/30/2011
Go Ahead, 'Fence' Me In
Consumers react positively to AT&T's geo-fencing pilot, but marketers in general are slow to embrace this newer technology - 9/30/2011
Goodyear Promotes Tires with Tie-in to 'Cars 2'
Activity on revamped website pointed shoppers to retail outlets - 9/30/2011
Chivas Regal Invites Men to Join the 'Brotherhood'
Campaign uses SnapTags to drive membership, contest entries