ARTICLES BY THIS AUTHOR

• 1/29/2012

  P&G Breathes Life into Febreze Campaign

  An integrated marketing effort shows consumers involved in 'extreme odor experiments'
• 1/29/2012

  7-Eleven Places Super Bowl Bets with PepsiCo, Mars

• 1/29/2012

  Target Taps Next CFO

• 1/29/2012

  Vons Gets New Prez

• 1/29/2012

  Hormel Shows New Summer Trick

  Account-specific campaign at Walmart boosts chili sales
• 1/26/2012

  Vons Loses its Head

• 1/26/2012

  Cornell's Departure Leads Changes at Walmart

• 1/26/2012

  Gap Needs New Old Navy Captain

• 1/26/2012

  Kohl's Seeks Latin Cred

• 1/25/2012

  Supervalu Gets a New CMO