ARTICLES BY THIS AUTHOR
- 3/22/2012
By Word of Mouth
Brand ambassadors, blogs and social media sites are changing the way brands connect with shoppers - 3/22/2012
'Check' Your Displays
New service strives to help marketers optimize their effectiveness in-store - 3/22/2012
Cottonelle Rolls with New Designs
Toilet paper line leans on designer roll covers to spur purchase - 3/22/2012
Insights into the Brand Loyalty of Hispanics
Study finds that sampling, price promotions will entice this demographic to try new brands - 3/22/2012
Walmart Gets a Jump on the Newest iPad
- 3/22/2012
Hall of Fame Profile: Evan Anthony
- 3/21/2012
OfficeMax Fills Top Merchant Slot
- 3/21/2012
Unilever Stages Events for Hispanic Market
'Disfruta' program promotes 15 brands through interactive events at West Coast chains - 3/21/2012
Purex Offers Proof to Target Shopper: Mom
Henkel brand debuts laundry UltraPacks using 'try it, you'll like it' sampling tactics