ARTICLES BY THIS AUTHOR
- 3/22/2012
Hall of Fame Profile: Evan Anthony
- 3/22/2012
Insights into the Brand Loyalty of Hispanics
Study finds that sampling, price promotions will entice this demographic to try new brands - 3/22/2012
CVS, GSK Reunite for More 'Smart Living'
- 3/22/2012
By Word of Mouth
Brand ambassadors, blogs and social media sites are changing the way brands connect with shoppers - 3/22/2012
'Check' Your Displays
New service strives to help marketers optimize their effectiveness in-store - 3/22/2012
Cottonelle Rolls with New Designs
Toilet paper line leans on designer roll covers to spur purchase - 3/21/2012
Sleep Innovations Creates Sleep Destination
Shopalong research leads to an interactive Sleep Solutions Center - 3/21/2012
Safeway Guns for Walgreens' Rx Outcasts
- 3/21/2012
Black Box Wine Creates a Buzz
Constellation Brands uses sampling and word of mouth to change perception of boxed wine