ARTICLES BY THIS AUTHOR
- 4/29/2012
Vending Evolution
Vending machines are undergoing a reinvention that's helping to bridge the gap between digital and bricks-and-mortar shopping - 4/29/2012
Axe Anarchy Sprays Equal Opportunity
New body spray line launches with marketing that targets 'Axe girls' as well as guys - 4/29/2012
Walmart Gets Back to Basics
Experts say mass merchandiser is winning back its core customer while also making a forward-thinking commitment to online, social and mobile - 4/29/2012
P&G Concentrates on Tide Pods
Social media push gets samples into loyal followers' washing machines - 4/29/2012
Ball Park Facilitates a Feeding Frenzy
Campaign for hot dog brand targets females who shop for their men - 4/29/2012
Kraft 'Powers Up' Breakfast with Belvita
Uses sampling, social media and TV spots to direct shoppers to the cookie/cracker aisle - 4/29/2012
M&M's Shows Some Smarts
Ms. Brown 'spokescandy' bursts onto the scene during Super Bowl but is here for the long run - 4/28/2012
Category Killer Apps
- 4/26/2012
Kmart Has Easter Its Way