ARTICLES BY THIS AUTHOR
- 5/30/2012
Walgreens Has a 'SaturDate' with Ellen
- 5/29/2012
Retailer Platforms, Programs & Promotions: Get on Board
Experts say it's imperative for brands to participate in retailer-driven activity - 5/29/2012
Rite Aid Tackles Allergies
- 5/29/2012
Who's Who in Merchandising 2012
- 5/29/2012
Platform Review: Safeway's '10% Goes Back to Schools'
Safeway's cause platform gets high involvement (and high marks) - 5/29/2012
Rite Aid CEO Assumes Chairman Role
- 5/29/2012
The Effect of Coupon Enthusiasts
'Extreme' and 'Super' couponing cost manufacturers and retailers money while undermining their intentions - 5/29/2012
Authenticity Key to Successful Brand Building
'Dirty Jobs' host Mike Rowe recounts the rise of his 'brand' from humble beginnings