ARTICLES BY THIS AUTHOR
- 8/27/2012
K-C Turns to Spider-Man, Tinker Bell
GoodNites brands uses characters as centerpiece to grab moms' attention in-aisle - 8/27/2012
Pepsi Next Gives Consumers an Online 'Taste'
Actors impersonate how individuals would react based on their Facebook profiles - 8/27/2012
Who You Calling 'Tier 2'?
Regional chains like Publix get plenty of national brand attention - 8/27/2012
Honest Tea Puts the Spotlight on Itself
- 8/27/2012
Who's Who In Shopper Marketing 2012
- 8/27/2012
7-Eleven Plays Through a 'Big Summer'
- 8/27/2012
Winn-Dixie Fuels Back to School Savings
- 8/27/2012
The Power of Pinterest
Recognizing that 'the image is king,' brands and retailers flock to the social website without fully understanding its power - 8/27/2012
Solution Provider News: September 2012
- 8/27/2012
Report: 'Tier 2' Retailers
Brands and agencies see an opportunity and are eager to work with (but not offend) the key regional players