ARTICLES BY THIS AUTHOR
- 1/29/2013
Nestlé Turns to Pets
- 1/29/2013
Special Report: Shopper Labs
Physical and virtual shopping labs (i.e., Innovation Centers) are giving manufacturers the ability to gain better insights - 1/29/2013
Social Media Extends 'Madden' Campaign
EA Sports promotes video game franchise well before, during and after launch - 1/29/2013
Waiting for Cyber Friday
- 1/29/2013
Vitamin Squeeze Enhances its Position
Ecosentials' water enhancer expands in powder form as brand sets sights on growth - 1/29/2013
Lowe's Taps Top Merchant
- 1/29/2013
Sara Lee Monitors the Bread Aisle
Insights from video-based store traffic study affect category management and sales - 1/29/2013
Karlin Foods Welcomes Betty Crocker
Private-label manufacturer is 'stuffing' stores under agreement with General Mills - 1/29/2013
Truvia Filling Gaps in Product Understanding
Cargill spends $30 million on a fully integrated campaign that elevates the brand