ARTICLES BY THIS AUTHOR
- 5/30/2013
Redner's Markets Upgrades Digital Tools
Revamped website, reconfigured circular and shopping lists among the changes - 5/30/2013
K-C Wants Girls to Be in the Know
With retailer support, U by Kotex educates target consumers via integrated campaign - 5/30/2013
Life at Ahold USA
Retailer develops marketing programs to help shoppers and align manufacturers - 5/30/2013
Shaw's Dons Its Sox Promo
- 5/29/2013
CVS Cares, Prepares for Allergy Season
- 5/29/2013
Zicam Positions Itself as 'Pre-Cold' Remedy
Updated packaging and 'Cold Monster' character designed to assist confused shoppers - 5/29/2013
Ahold's Five-Point Plan
Retailer envisions an 'anytime, anywhere' experience with vendor support - 5/29/2013
Unilever's Lipton Touts the Benefits of Black Tea
Campaign tries to 'uplift' female target using various tactics