ARTICLES BY THIS AUTHOR
- 6/28/2013
The Complicated Futures of Shopping
- 6/28/2013
Unilever Reaches Hispanics at Northgate
Concert promotion leverages full spectrum of tactics - 6/28/2013
Mizuno Activates Online and In-Store
Essay contest promotes golf clubs; modular display highlights shoes and other athletic product lines - 6/28/2013
Trends in Sampling: Engage and Measure
Personal interaction with shoppers leads to results that are being measured - 6/28/2013
Solution Provider News: July 2013
- 6/28/2013
Sheba Feeds Cat Lovers' Passions
Mars Petcare amps up premium brand presence with an integrated campaign and celebrity at center - 6/28/2013
Firestone Charges Up 'Turbo' Campaign
Bridgestone Americas collaborates with DreamWorks, then taps into movie’s release - 6/28/2013
OASIS Report: Target.com & Walmart.com Digital Advertising Activity
Share of Digital Ad Appearances on Target.com and Walmart.com - 6/28/2013
Walkers Gets the Word Out Via Social Media
A recipe challenge engages and forms lasting relationships with New York-area bloggers - 6/28/2013
Pampers a Perfect Fit for H-E-B Baby Tour
P&G the primary sponsor of parking-lot sampling events that target Hispanic moms