ARTICLES BY THIS AUTHOR
- 1/20/2014
Getting Personal via Social Media
Spire, Spartan Stores take customer-centric approach and use purchase behavior to target through Facebook and beyond - 1/20/2014
Duane Reade Touts Hosiery for Halloween
Social media-based contest supported by Twitter party targets adults who dress up in costume - 1/20/2014
Best Buy Showrooms Through the Holidays
- 1/20/2014
Gillette Supports 'Movember'
As awareness and reach for the charity grows, so does Procter & Gamble's participation - 1/20/2014
PepsiCo Gets Family Dollar into the Game
- 1/20/2014
Unified Grocers Unites Hispanics for CPGs
Event-based, digitally charged strategy accesses 'shopper' dollars - 1/20/2014
Hall of Fame Profile: Erik Keptner