ARTICLES BY THIS AUTHOR
- 5/27/2014
Pepsi Lipton Brings the Leaf to Life
Pure Leaf uses iconic image on permanent displays to connect with 'choiceful consumers' - 5/27/2014
The More Things Change...
- 5/27/2014
World View 2014
- 5/27/2014
Solution Provider News: June 2014
- 5/27/2014
Dove Wants Women to Embrace Underarm Care
Tongue-in-cheek creative builds awareness for what manufacturer calls a neglected body part - 5/27/2014
Callaway Goes Big for Big Bertha Relaunch
With new technology the focus, store takeovers are part of the integrated marketing mix - 5/27/2014
Newcastle Celebrates 'Underdog' Role
Campaign leverages excitement surrounding annual NCAA basketball tournament