ARTICLES BY THIS AUTHOR

• 5/28/2014

  Data-Driven Shopper Marketing, Part 1: Digital Shopper Marketing 5.0

• 5/28/2014

  Safeway, P&G 'Complete the Cycle' in Laundry

• 5/27/2014

  OASIS Report: Holiday Digital Advertising Activity

• 5/27/2014

  Brands Help Meijer Grant Allergy Wishes

• 5/27/2014

  Dr Pepper Strikes a Chord

  Promotion rewards Millennials with downloadable music
• 5/27/2014

  Comings and Goings: June 2014

• 5/27/2014

  LG Measuring Shopper Experiences

  Electronics brand uses that information to influence in-store messaging and digital strategy
• 5/27/2014

  So-Lo-Mo Central: June 2014

• 5/27/2014

  MillerCoors Targets Millennials' Spirits

  Miller Fortune combines the taste, alcohol content and presentation of liquor brands into a beer
• 5/27/2014

  CVS Is Sweet on M&M's

  Mars Inc.'s flagship candy has become a brand for all seasons at the chain