ARTICLES BY THIS AUTHOR
- 9/22/2014
Coke Gets Personal Through Sharing
Summer-long 'Share a Coke' campaign engages consumers and specific retailers’ shoppers - 9/21/2014
Solution Provider News: October 2014
- 9/21/2014
Kraft Augments Grilling Season at Walmart
'Great American Bacon Cheeseburger' effort leverages popular country singer - 9/21/2014
Veev Asks Consumers to 'Cheat on Vodka'
Vodka alternative brand targets Millennial males with reformulated product and a new look - 9/21/2014
OASIS Report: Easter
- 9/21/2014
Coca-Cola Meets World Cup Challenges
Shopper marketing exec discusses the activations leveraging manufacturer’s sponsorship - 9/21/2014
Something's Brewing Out There
- 9/21/2014
Wild Oats Helps Fresh & Easy with Fresh
Revitalized grocery chain says 'It's About Time' and strikes a healthy partnership - 9/21/2014
Kellogg Scores With Walmart-Exclusive Pringles Promotion
Manufacturer encourages shoppers to buy product, create trick shots and post videos