ARTICLES BY THIS AUTHOR
- 11/19/2014
The Omnichannel CPG Shopper
The FutureBuy 2014 study examines omnichannel shopping behaviors, and some CPG categories seeing increased activity - 11/19/2014
Walmart Unveils New 'Shopper' Framework
- 11/19/2014
Comings & Goings: December 2014
- 11/19/2014
RadioShack Gets 'Weird' for the Holidays
- 11/19/2014
Celebrating 30 Years of 'Ghostbusters'
Sony Pictures partners with Krispy Kreme and other retailers to promote anniversary-edition Blu-ray discs - 11/19/2014
7-Eleven Evolves Via Mobile
Convenience store chain offers plenty of room for integration by national brands - 11/19/2014
Test, Tweak & Try Again
Some final thoughts as we wind down the year in shopper marketing - 11/19/2014
Dos Equis Hosts Another 'Masquerade'
Brand uses a variety of tactics, including digital/social elements, to entice consumers and shoppers - 11/19/2014
Organizing Around E-commerce
- 11/19/2014
Solution Provider News: December 2014