ARTICLES BY THIS AUTHOR
- 4/3/2015
Heineken Asks Fans, 'What’s Your Play?'
Twitter-based campaign helps the brand build Super Bowl party buzz - 4/2/2015
Target is Not Joking
- 4/2/2015
Home Depot Adds a CISO
- 4/2/2015
So-Lo-Mo Central: April 2015
- 3/31/2015
ConAgra and Publix Keep Clubbing
- 3/30/2015
Meijer Cleans Up with Brands
- 3/27/2015
Retail Intimacy, Part 10: Rebooting Omnichannel
A well-honed omnichannel strategy is no silver bullet, but it can do wonders if brands and retailers understand what they are trying to accomplish.