ARTICLES BY THIS AUTHOR
- 5/17/2015
Kroger Acquires Analytical Assets
- 5/17/2015
Effie Case Study: Rock Your CoverGirl
- 5/17/2015
Sam's Club and Dove Celebrate Moms
- 5/17/2015
Comings & Goings: June 2015
- 5/17/2015
Best Buy Finds a Calendar
- 5/17/2015
CVS Uses Data, Insights to Effect Change
Personalization β i.e., the shopper β will be the drug chain's key focus moving forward - 5/17/2015
GSK's Flonase Launch Nothing to Sneeze At
Retail partnerships and in-store marketing trumpet switch to OTC