ARTICLES BY THIS AUTHOR
- 10/1/2016
'Shopper Marketing' Welcomes Guffanti
- 10/1/2016
Data Security
Many don’t want to talk about it in the shopper space, but these experts divulge what retailers know about specific shoppers and how information needs to be protected - 10/1/2016
P&G Dabbles in Virtual Reality
Manufacturer leverages Olympic sponsorship for customer marketing effort with 11 regional chains - 10/1/2016
Compliance and Beyond
Crowdsourcing apps with roots in retail audits are also adding value through research and enabling a more personalized store - 9/30/2016
Scott 1000 Stretches Across the Country
Road trip campaign communicates value promise through families’ experiences - 9/30/2016
Comings & Goings: October 2016
- 9/30/2016
P&G brandSaver: October 2016
- 9/30/2016
Who's Who in Shopper Marketing
- 9/30/2016
Solution Provider News: October 2016