ARTICLES BY THIS AUTHOR

• 1/31/1995

  Allstar Goes To Bat With the Babe With First Signed Baseball Promotion

• 1/31/1995

  Finish Line Revamps Store Look

• 1/31/1995

  Hiram Walker Revs Up Classic Campaign

• 1/31/1995

  Bottoms Up: Liquor P-O-P Report

  Top-down campaigns by alcohol marketers give way to regional efforts driven by field personnel and retailers
• 1/31/1995

  American Greetings Offers Optimum Outpost

• 1/31/1995

  Eckerd Drug Designs Photo Island Displays

• 1/31/1995

  Planters Life-Savers Launches Major Cross-Trade Display Effort

• 1/31/1995

  True Temper Hardware Showcases Ergonomic Garden Tools

• 12/31/1994

  Snapple Debuts Bottle Rack

• 12/31/1994

  Packaging, P-O-P Give Lotus a New Identity