ARTICLES BY THIS AUTHOR

• 1/31/1995

  Schaefer Taps Into Hockey, Figure Skating for Ice Beer Launch

• 1/31/1995

  Consumer Behavior Study Measures Promotion Effectiveness

• 1/31/1995

  Stroh Introduces Old Milwaukee Ice

• 1/31/1995

  Carpeteria Carpet System Walks Customers Through Choices

• 1/31/1995

  Allstar Goes To Bat With the Babe With First Signed Baseball Promotion

• 1/31/1995

  Finish Line Revamps Store Look

• 1/31/1995

  Hiram Walker Revs Up Classic Campaign

• 1/31/1995

  Bottoms Up: Liquor P-O-P Report

  Top-down campaigns by alcohol marketers give way to regional efforts driven by field personnel and retailers
• 12/31/1994

  3-D Headers Put Polaroid Promo in Focus

• 12/31/1994

  Last Call for The Flintstones: Yabba-Dabba Displays