ARTICLES BY THIS AUTHOR
- 5/31/1995
Surf's Up! Foster Grant Hits Beach
- 5/31/1995
Heavy Marketing for Anheuser-Busch Light Beer
Multimillion Dollar Promotional Support Behind New Beer - 5/31/1995
Sporting Goods P-O-P: Breaking the Rules
The P-O-P Game Gets Serious As Sporting Goods Stores Get Bigger, Retailers Flex Their Muscle & Product Marketers Go For The Kill Shot.