ARTICLES BY THIS AUTHOR
- 2/28/2003
Gen Y and the Future of Mall Retailing
- 2/28/2003
Getting Technical
Sporting goods marketers must distill complex product benefits down to short, effective P-O-P messages for merchandising programs. - 2/28/2003
Taking Control of the Aisles
Armed with data and a desire for a uniform look, retailers are exercising stricter control in the aisles. - 2/28/2003
Drawing a Line in the Linoleum
Operators are demanding that product marketers supply signage that better conforms to their design image and adds to the uniform look of the store. - 2/28/2003
Hermie the Caterpillar Crawls Into Stores
Christian character is introduced in multi-formats with colorful P-O-P - 2/28/2003
Wilson Tees Up Golf Campaign
- 2/28/2003
Ready to Ride
Cruiserworks hits the road to place upscale boot displays at motorcycle dealerships nationwide - 1/31/2003
Experiencing the Retail Environment
The use of concept shops is on the rise as retailers learn that these store-within-a-store environments can increase sales and refine the look of a store - 1/31/2003
Making Con-Tact With Customers