ARTICLES BY THIS AUTHOR
- 2/28/2003
Point-of-Purchase Alcohol Marketing and Promotion by Store Type
A federal report on in-store advertising frequency, by channel - 2/28/2003
Getting Technical
Sporting goods marketers must distill complex product benefits down to short, effective P-O-P messages for merchandising programs. - 2/28/2003
Taking Control of the Aisles
Armed with data and a desire for a uniform look, retailers are exercising stricter control in the aisles. - 2/28/2003
Gen Y and the Future of Mall Retailing
- 1/31/2003
Woolrich, Discovery Channel 'Explore' Co-Promotion
In-store campaign supports Discovery Channel Quest by Woolrich line