ARTICLES BY THIS AUTHOR

• 7/9/2003

  Sizing the P-O-P Market

• 7/9/2003

  Free-Standing No More

  Marketers have turned Sunday FSIs into brand-building 'events' that get retailers fully on board
• 7/8/2003

  Coupon Trends Overview, 2002

  Sluggish economy spurs search for deals
• 7/8/2003

  Bed Bath & Beyond Drives New Alliance

• 7/8/2003

  7-Eleven Adds Milk to Nabisco Go-Paks

• 7/6/2003

  P&G's Charity Rewarded by Retailers

• 7/2/2003

  Kroger New Star of Diet Coke Contest

• 7/2/2003

  Acme Sweeps through July

• 7/1/2003

  RJR Concedes Fixture War to PM

• 7/1/2003

  Pepsi Floats Aquafina "Pure Luck" Promotion