ARTICLES BY THIS AUTHOR

• 5/31/2004

  Shelf Impact + Product Protection

  Packaging expert Jim Peters looks at some creative package designs from Hershey Foods, Cadbury Adams and Nokia
• 5/31/2004

  Not Just Child's Play

  Toy manufacturers juggle cost-effectiveness, how to appeal to mom and junior, differing store requirements and the benefits of licensing
• 5/31/2004

  Vibram Aims at Consumers in Outdoor Markets

• 5/31/2004

  Wizards Work Display Magic for Duel Masters Launch

• 5/31/2004

  Bayer Pet Meds Campaign Integrates P-O-P, TV Advertising

• 5/31/2004

  Sears Crafts a NASCAR Sweepstakes

• 5/31/2004

  Superfeet Finds Room for P-O-P Improvement

• 5/31/2004

  Absolut Launches 'Balanced' In-Store Attack

• 5/31/2004

  Schwinn's 'Phat' Display

  The Sting-Ray roars into Toys 'R' Us on a custom display that fits its oversized rear wheel
• 5/31/2004

  Kroger Gets Its Day in Court with Lysol