ARTICLES BY THIS AUTHOR

• 10/31/2004

  Korbel Launches First-Ever Halloween Promotion

  Spends $250,000 on P-O-P; $800,000 overall
• 10/31/2004

  Wild Planet Uses Sample Music to Sell Product

• 10/31/2004

  Digital Sign Features HTTP Fetching

• 10/31/2004

  Vicks Works Overtime for Dayquil Sinus Launch

• 10/31/2004

  Olympic Paint Appeals to Women

• 10/31/2004

  RFID Unleashed

  Show keynoter to explain new technology's potential impact on P-O-P
• 10/31/2004

  Warner Home Video Sets Stage for 'Prisoner' Release

  Integrated campaign includes P-O-P, TV and a shot at a walk-on role in next movie.
• 10/31/2004

  Tread On Me

  Floor projection system reacts with customer movement
• 10/31/2004

  McDonald's Campaign Urges Patrons to 'Go Active'

• 10/31/2004

  CompUSA Boots Up Exclusive Endcap for Disney Computer