ARTICLES BY THIS AUTHOR
- 12/31/2004
Does Alcohol Advertising Promote Adolescent Drinking?
Results from a longitudinal assessment - 12/31/2004
Barilla Packaging Delivers Premium Look
Two-jar sauce package has shape that shoppers notice, delivers flavor that single bottles can't. - 12/31/2004
Exceptions to the Rule
No matter how many formal directives and spec sheets a retailer might print, the reality is that a lot of in-store marketing policies remain inscrutable. - 12/31/2004
Water Purifier P-O-P Invites Interaction
- 12/31/2004
7 UP Debuts Flavor Made 'by Women for Women'
- 12/31/2004
Natural Pet Nutrition Eyes 2,000 Stores in '05
New category-management system debuts in Wild Oats Markets