ARTICLES BY THIS AUTHOR
- 3/8/2005
Dove Lathers Up for Drugstores
- 3/7/2005
The Miller Taste Challenge
A case study from the Promotion Marketing Association's 2005 Reggie Awards - 3/7/2005
Prilosec OTC Launch at CVS
A case study from the Promotion Marketing Association's 2005 Reggie Awards - 3/7/2005
'The SpongeBob SquarePants Movie' Launch
A case study from the Promotion Marketing Association's 2005 Reggie Awards - 3/7/2005
The 'Shrek 2' Movie Launch
A case study from the Promotion Marketing Association's 2005 Reggie Awards - 3/7/2005
'Garfield Rules Sponsored by Ashley' Campaign
A case study from the Promotion Marketing Association's 2005 Reggie Awards - 3/7/2005
P&G's brandSaver Discusses Diabetes
- 3/7/2005
CompUSA Deals HP into a Game of "21"
- 3/7/2005
Kellogg's 'Spider-Man 2' Campaign
A case study from the Promotion Marketing Association's 2005 Reggie Awards