ARTICLES BY THIS AUTHOR

• 7/7/2005

  Best Buy Hosts 'Fantastic' Deal

• 7/6/2005

  Callaway Stays Hot for On-Pack Offer

• 7/6/2005

  Ralphs Goes Cruising with Kraft, Pepsi

• 7/5/2005

  Right Guard Takes Target to the Extreme

• 7/4/2005

  A&P Is Making Every Day 'Sundae'

• 7/4/2005

  Packaging Gets Spotlight in K-C Shelf Programs

• 7/4/2005

  P&G's 'brandSaver' Gives Kids the World

• 6/30/2005

  Best Practices

  Best Buy is at the forefront of localized store design
• 6/30/2005

  Reebok Tower Loops DVD Video

• 6/30/2005

  Breweries Toast Health in 2005

  In a competitive year, beer marketers count calories to boost sales; re-engineer P-O-P for increased placement