ARTICLES BY THIS AUTHOR
- 8/14/2005
P&G Freshens Up with Febreze
- 8/14/2005
Brand Store Retailing
Manufacturer-owned stores bypass retailers, provide opportunity to test merchandising, and, yes, they do make money - 8/11/2005
M&M's Bulks Up
- 8/11/2005
Technology in Displays
"Bells and whistles" are effective if they help displays achieve objectives - 8/11/2005
Albertsons Animates its 'Wacky' Side
- 8/11/2005
Federal Trade Commission 2003 Cigarette Report
Marketing expenditures increase to $15.2 billion, but P-O-P spending drops 37% - 8/10/2005
The Meow Mix Cafe
The best retail-focused campaigns from Event Marketer magazine's 2005 Ex Awards - 8/10/2005
Scott Search for Common Sense
The best retail-focused campaigns from Event Marketer magazine's 2005 Ex Awards