ARTICLES BY THIS AUTHOR
- 8/31/2005
Miller Recognizes Hispanic Heritage
- 8/31/2005
Hardware Report: Exclusives Build the Store's Brand
Marketers frame presentations to fit chain requirements, create exclusive and account-specific P-O-P to fit a store's look and feel - 8/31/2005
Biotherm Customers Star in Flagship Store Campaign
Digital images of customer makeovers are uploaded to in-store LCD panels - 8/31/2005
Jelly Bean Giant
A fun, colorful brand that's also a major player in the candy industry, the Jelly Belly Candy Co. is getting serious about P-O-P - 8/31/2005
Adidas Golf Overhauls Merchandising
- 8/30/2005
H-E-B Makes Football Promo Amateurish