ARTICLES BY THIS AUTHOR
- 6/14/2006
H-E-B Scores a 'Gol'
- 6/14/2006
'The Hub': Best Buy's Balance
Best Buy CMO Mike Linton says letting customers customize is a key to loyalty, innovation and growth - 6/14/2006
Dollar General, Suave Search for Meaning
- 6/13/2006
'The Hub': Just-in-Time Television
The future of marketing at retail is a new type of 'television' that delivers targeted messages when, where and how shoppers want them - 6/13/2006
'The Hub': The Majority Report
Digital media played with Tom Cruise's head in <i>The Minority Report</i>. It can also play well with frazzled shoppers - 6/13/2006
'The Hub': Retail Reinvented
Kraft, Coinstar and others use shopper insights to reinvent categories and drive growth - 6/13/2006
Kimberly-Clark Loads Longs
- 6/13/2006
'The Hub': Profiles in Activation
Wisk and Tecate move the sales needle by activating their consumers in targeted, engaging ways